Food labels are not only confusing, but they're also misleading.  I find this particularly annoying when looking at the words "natural" and "organic."  Instead of trying to guide us into a healthier way of eating, they're purely marketing terms without regulation.  Good news is, the FDA is going to start cracking down so stricter guidelines will be in place for labels.  I found this article from National Geographic super helpful and eye opening.  It breaks down exactly what these terms mean (and more) and how to navigate them in the grocery store.