What do people love more than being comfy? Looking cute while being comfy. So get excited because the word "athleisure" is being added to the dictionary... early 2016. The sudden recognition should come at no surprise considering 90% of consumers wear fitness apparel for activities other than exercise, sports bras are now 20% of the bra industry and denim sales are plummeting and active wear pants sales are rapidly rising. Here’s a look at some of our favorite high-end fitness fashion lines.