What do people love more than being comfy? Looking cute while being comfy. So get excited because the word "athleisure" is being added to the dictionary... early 2016. The sudden recognition should come at no surprise considering 90% of consumers wear fitness apparel for activities other than exercise, sports bras are now 20% of the bra industry and denim sales are plummeting and active wear pants sales are rapidly rising. Here’s a look at some of our favorite high-end fitness fashion lines.
The company started by two ballerinas turned Harvard grads that knew a little something about this comfy-cute look we all obsess over. The site is an online hotspot, bringing together all of our favorite fashionable athleisure wear. And with actual fitness professionals modeling the clothes, as promised, Carbon38 surely does put the “RUN in RUNWAY.”
Derek Lam for Athleta
For the fashionista who wants some fitness flare in her wardrobe, Derek Lam’s collection for Athleta is for you. Lam designed the line with the “on-the-go” woman on his mind and translated his vision into a collection that is flattering for any body. Because where else are you going to find leather joggers?
“A t-shirt and jeans can be just as sexy and stylish as an evening gown,” was Alexander Wang’s mantra behind his latest casualwear collection. By redefining “casual” with a sophisticated and modern twist, T lets us all be as comfy as ever in our oversized cotton tee while still looking effortlessly put together and totally chic.
Mara Hoffman
If you need a little extra motivation to get to the gym, these fun prints will do just the trick. The brightly colored tribal designs will make working out feel less like a chore, and more like a fashion show. With sports bras in such vibrant and colorful patterns, who wouldn’t want to show them off while on a run?
Looking to be sleek yet still sporty? It’s no surprise that one of our favorite designers with a sporty past created just the collection we were longing for. From stylish tennis clothes to a chic pair of loungey leggings, everything we could ever want is here.
