Petra Nemcova

Petra Nemcova & I Partner with Glamour to Introduce A New Way to Shop with Your Smart Phone

Last night I had the honor to cut the ribbon with Petra Nemcova, that unveiled Glamour's Apothecary Wall in the Meat Packing District.  The wall is the first of it's kind in the beauty landscape to introduce a new way to shop for products.  As insane as the experience was, the technology behind the shopping wall is even more mind blowing!

I expected to see a backdrop that looked like a step and repeat for a red carpet, but when the curtain fell after we cut the ribbon, the whole crowd gasped as we revealed a beautifully glowing, almost 3D wall that mimicked the shelves of C. O. Bigelow.  It's gorgeous.  So gorgeous that they need to have a security guard in front of it 24/7 so club-goers don't do anything crazy around it.

You can literally shop the wall with your smartphone.  Seriously, what's next?  It's located right across the street from the Standard Hotel and you can't miss it.  All you have to do is download the free Glamour Friends & Fans app and hover a Snap Tag over a point of purchase on the wall next to the product you want.  It pulls the product up on your phone and all you have to do is click to buy.  So easy!

Petra and I shopped the wall last night before the audience swarmed it and I picked up Elizabeth Arden Prevage, Vaselline, Juicy Couture's Viva La Juicy perfume and some other things along the way.  It's truly an innovation as I know I'm constantly shopping from my iPhone, but this app doesn't even bother you about your password a thousand times.  You just need to plug in your credit card number once and your phone recognizes your card's security number when you plug it in.  I encourage everyone and anyone in NYC to go check it out.  It will be up only until Feb. 20th!

Somaly Mam Foundation Gala Honors The Body Shop

Last night I was honored to attend the Somaly Mam Foundation Gala at Espace in NYC as a guest of The Body Shop.  Of course I can appreciate a brand that creates quality body butter, but there's nothing better than beauty for a cause.  I have to share what learned and experienced first hand last night as I'm rarely ever this touched.

Since 2009, The Body Shop has been involved with the foundation (a nonprofit charity that's committed to end modern day slavery) to help stop child sex trafficking and this year they were being honored by Somaly Mam herself at the gala for standing behind the organization not only by donating but also by taking action around the world.

There were elements of glamour and celebration as Annalynne McCord, Petra Nemcova, Padma Lakshmi, Ron Livingston, Susan Sarandon and Russell Simmons were all in attendance and the theme was festive.  Yet, the audience (me being one the them) had tears in their eyes as young women from Cambodia told stories of how they were survivors of childhood slavery.  They were sold as sex slaves.  As I sat there amongst other media in my cocktail dress sipping red wine, it was very hard to listen to and opened up my eyes to things that really matter.  I was honored to be there.  These women weren't victims, they were survivors and that's what the Somaly Mam Foundation and Body Shop were celebrating.