Last night I had the honor to cut the ribbon with Petra Nemcova, that unveiled Glamour's Apothecary Wall in the Meat Packing District. The wall is the first of it's kind in the beauty landscape to introduce a new way to shop for products. As insane as the experience was, the technology behind the shopping wall is even more mind blowing!
I expected to see a backdrop that looked like a step and repeat for a red carpet, but when the curtain fell after we cut the ribbon, the whole crowd gasped as we revealed a beautifully glowing, almost 3D wall that mimicked the shelves of C. O. Bigelow. It's gorgeous. So gorgeous that they need to have a security guard in front of it 24/7 so club-goers don't do anything crazy around it.
You can literally shop the wall with your smartphone. Seriously, what's next? It's located right across the street from the Standard Hotel and you can't miss it. All you have to do is download the free Glamour Friends & Fans app and hover a Snap Tag over a point of purchase on the wall next to the product you want. It pulls the product up on your phone and all you have to do is click to buy. So easy!
Petra and I shopped the wall last night before the audience swarmed it and I picked up Elizabeth Arden Prevage, Vaselline, Juicy Couture's Viva La Juicy perfume and some other things along the way. It's truly an innovation as I know I'm constantly shopping from my iPhone, but this app doesn't even bother you about your password a thousand times. You just need to plug in your credit card number once and your phone recognizes your card's security number when you plug it in. I encourage everyone and anyone in NYC to go check it out. It will be up only until Feb. 20th!
