benefit cosmetics

Bold Brows are Everything! How I Get Mine

Back in late May I wrote a post called "The Easiest Breakup I've Ever Gone Through" and it wasn't about a man, it was my brow threader.  Now, a little over five months later I've been in a monogamous relationship with my new brow guru, Holly.  With a little TLC, my brows grown fuller and look shaplier thanks to her.  However, they're still not the full, defined brows I dream of (and never will be, thanks genes!) so I get a little help from  my fave new product – Benefit Brow Zings, $30. I first discovered this life changer at the Benefit Boutique opening in Soho this fall when a makeup artist touched up my face before a photo.  I liked her work, my pores disappeared behind Benefit's Porefessional, lip was a subtle pink and all looked very natural, but my brows!  They looked darker and defined.  I was sold.

Brow Zings is a duo shaping kit that has a colored wax on one side and a shadow on the other. I first dip my brow brush into the wax and then a bit into the shadow and go over my arches slightly.  The tinted wax helps to hold the hairs in place and makes the shadow last.  Even though it includes mini tweezers and brow brushes, I like to use my own brow brush because I feel like the length of the handle offers better control.  It's available in three shades for $30 at benefitcosmetics.com.

Benefit Opens 1st NYC Boutique

New Yorkers rejoice!  San Francisco based beauty company, Benefit Cosmetics, opened their first NYC boutique appropriately downtown in Soho last week and besides being girly-chic, the beauty bar offers a slew of services that you don't typically find at cosmetic stores.  I had the chance to check it out at the grand opening.

Always a huge fan of their products (hello, Benetint!), I'm now a fan of their services.  I used to go to their cosmetic counter at Bloomingdales and thought it was unique that they had a brow shaping bar there.  Little did I know, each individual boutique offers much more.  You can literally go to pick up your favorite mascara, get your brows waxed, a spray tan and makeup application.

I picked up some of my favorite products – The Porefessional, Brow Zings, Dallas and Watt's Up and then had my makeup done by one of their artists.  The new boutique has eight vanities for makeup applications and brow shaping and three private rooms for body waxing and spray tanning.

Live in NYC?  Stop by the boutique at 454 West Broadway at Prince St. in Soho.