New Yorkers rejoice! San Francisco based beauty company, Benefit Cosmetics, opened their first NYC boutique appropriately downtown in Soho last week and besides being girly-chic, the beauty bar offers a slew of services that you don't typically find at cosmetic stores. I had the chance to check it out at the grand opening.
Always a huge fan of their products (hello, Benetint!), I'm now a fan of their services. I used to go to their cosmetic counter at Bloomingdales and thought it was unique that they had a brow shaping bar there. Little did I know, each individual boutique offers much more. You can literally go to pick up your favorite mascara, get your brows waxed, a spray tan and makeup application.
I picked up some of my favorite products – The Porefessional, Brow Zings, Dallas and Watt's Up and then had my makeup done by one of their artists. The new boutique has eight vanities for makeup applications and brow shaping and three private rooms for body waxing and spray tanning.
Live in NYC? Stop by the boutique at 454 West Broadway at Prince St. in Soho.