Lashing Out: Serums, Mascaras and Treatments, Oh My!

Last week The New York Times reported on the craze in eye lash enhancement.  It's a booming market and each month the beauty industry and consumers find out about a brand new potion, wand or treatment that promises to make you batters fuller, longer and all around more luscious. What girl doesn't want that? But with so many on the market how's a girl supposed to choose? Let me break it down for you: Serums: Full of peptides, if you swipe on a serum once a day at the lash line you're guaranteed longer, fuller lashes in 6-8 weeks.  Latisse is a prescription only serum that costs $120 a pop, but RapidLash can be found at drugstores for $50 and offers the same results.  I've tried and tested, RapidLash and got great results.  Patience and consistency are key.

2-in-1's: Some cosmetic companies are creating double ended wands that have mascara on one end and the serum on the other.  Two examples, L'Oreal Double Extend Mascara, $10.95 and Sue Devitt Lash Intensifer Treatment & Lengthening Mascara, $49.  These are convenient because they're two products in one, but if you love your mascara (and when many of us find a mascara that works wonders we don't tend to part) then this isn't for you.

LashDip: This is the latest lash boosting treatment on the market that acts as semi-permenant mascara and stays put on your real lashes for up to six weeks.  A gel is painted onto your batters so you can wake up in the morning looking enhanced with out having to take the extra step of the wand.

Eyelash Extensions: Individual lashes that are attached to your own individual lashes with glue by using tweezers.  The process takes about an hour and a half to two hours, but the lashes are luscious!  The cost of the treatment is lessening, which is great for the lashionistas out there, but is an average of $300 and they last about four to six weeks.  I've had them before and loved them!  As soon as they all fell off I felt naked.

You can always boost your batters with classic mascara.  Knowing which is right for you, can make a world of a difference.  Personally, I love using RapidLash with mascara.  Mascara's my finishing touch!

Meet Me & RapidLash this Friday

I have really exciting news!  For all of my New York City readers, this Friday I will be making an appearance at Duane Reade on 35th and Broadway as a spokesperson for RapidLash. From 1pm until 7pm I will be there on behalf of the brand handing out promotional materials and free products. RapidLash, for those of you who aren't familiar, is a lash and brow enhancement serum that I began using over a year ago. Yes, my lashes grew longer, but what amazed me the most was the way it helped me grow in my over-threaded brow.  My right brow was slightly thinner than the left.  Within three weeks of using RapidLash there was a significant difference.  I've been using the product every night before bed since.

Therefore, I'm honored to represent the brand this Friday and hope you'll stop by to find out what all the buzz is about.  Plus, I'd love to meet my readers in person!

RapidLash Giveaway

I'm sure you've already heard the buzz about RapidLash.  You might have seen lash and brow enhancement product on The Today Show, Tyra or The View, but if you're not already familiar, let me acquaint you.  You can thank me later.  Tonight, ten lucky BeautySweetSpot readers will win a tube of RapidLash valued at $50 each! RapidLash is serum that enhances the appearance of your lashes and brows in 30 days.  I started seeing results in two weeks. Only $50, a fraction of the cost of Latisse ($120), you can pick it up at your local drugstore.  I was first introduced to the brand a little over a year ago and was intrigued by the claims.  Can a serum really give me the lashes and brows create every day through illusions with pencil and mascara?

I began using it on both my lashes and brows and sure enough I began to notice a difference.  The real selling point was my eyebrows.  Treaded a little too thin, the hairs in the inner corners were sprouting up and gaps were filling in.  When I pointed out the growth to people, they were amazed.  Yes, my lashes were growing too, but to others, the growth was really visible in my brow area.

One of my friends, Kerri of GlimmerGlossGlow, documented her lash and brow growth while using RapidLash. Check out her before and after pics throughout a four week time span.

Win a tube of RapidLash!  I have 10 to giveaway!  Here's how to win:

• Follow @BeautySweetSpot and @RapidLash on Twitter (you must be a follower of both for a chance of winning)
• Tonight between the hours of 8 and 9pm EST I will be Tweeting instructions for the give away
• The more you participate, the better your chances are of winning
• The winners will be announced immediately following

Good Luck!

*This is a sponsored post.