ralph lauren blogger campaign

Bloggers Unite to Fight Breast Cancer with Ralph Lauren's Latest Campaign

With October being breast cancer awareness month, Ralph Lauren marks it's 10th anniversary of Pink Pony – a campaign to raise awareness and funds in support of the disease that many (yes, even men) suffer from. This year, 100 bloggers – including yours truly – are featured in the Polo campaign joining forces for the cause. It's also the first year Polo Ralph Lauren is holding a Pink Pony online auction on Charity Buzz that will showcase over 100 items that will include everything from celebrity meet and greets to limited edition Ralph Lauren items.  100% of the proceeds will go to the Pink Pony Fund of The Polo Ralph Lauren Foundation.  To date, the foundation has raised over $40 million.

The auction begins this Friday, October 1st and runs through October 21st.  Place your bid today! Bidding's not for you?  Text to donate: PINKPONY to 501501 to automatically donate $10.

(Like my Pink Pony polo from the shoot?  You can purchase it and donate!  Check out other bloggers pics and the rest of the campaign here.)