With October being breast cancer awareness month, Ralph Lauren marks it's 10th anniversary of Pink Pony – a campaign to raise awareness and funds in support of the disease that many (yes, even men) suffer from. This year, 100 bloggers – including yours truly – are featured in the Polo campaign joining forces for the cause. It's also the first year Polo Ralph Lauren is holding a Pink Pony online auction on Charity Buzz that will showcase over 100 items that will include everything from celebrity meet and greets to limited edition Ralph Lauren items. 100% of the proceeds will go to the Pink Pony Fund of The Polo Ralph Lauren Foundation. To date, the foundation has raised over $40 million.
The auction begins this Friday, October 1st and runs through October 21st. Place your bid today! Bidding's not for you? Text to donate: PINKPONY to 501501 to automatically donate $10.
(Like my Pink Pony polo from the shoot? You can purchase it and donate! Check out other bloggers pics and the rest of the campaign here.)