marc jacobs for minx

Marc Jacobs Collaborates with Minx

Last week I was on NBC New York Live commenting on the trend of top designers and celebs collaborating with mass retailers to reach new audiences.  Think perhaps one of the most highly anticipated launches of Fall – Missoni for Target.  Then, I saw this.  Marc Jacobs partnered with Minx nails to create a One Night Stand Collection. Obsessed!  There are five different patterns and while they remind me of the Sally Hansen Salon Effects Nail Strips (which you already know I'm obsessed with), they're Minx, which are done in salons too.  Instead of using heat like they do in salons to mold the foil to your nail, you just rub them on and file off  the excess.  The five patterns were taken from the Marc by Marc Jacobs' Fall 2011 collection.

I'm dying to get my hands on them, but they're only being given out to Saks customers on Fashion's Night Out as a gift with purchase.  I definitely think more designers will be collaborating with beauty brands to make more affordable little pieces of luxury.