Makeup Forever

Makeup Forever Celebrates 30 Years of Color

When Makeup Forever Founder, Dany Sanz, was asked to paint an actor's body, she was taken off guard as she was a sculptor, not a makeup artist.  The rest is history.  Last week I attended a celebration for Makeup Forever's 30th Anniversary at a studio in NYC and while we were all inspired by Sanz's story and had the chance to create our own eyeshadow palette, I found myself intrigued by the body painted mannequins that lined the room.  Glad I questioned them, because their stories are worth telling. To celebrate the 30th anniversary, Sanz envisioned bringing her work to life through art and showcasing it around NYC leading up to this big event.   She enlisted Lijha Stewart, the Makeup Forever Director of Artistry and Education for North America to lead a team of artists to paint 12 mannequins.  Categorizing them into four categories resembling the Artist line, Acqua line, HD line and Icons line, each painted body showcased the story and history behind the inspiration of the collections.

My favorite was done by Stewart herself, which resembled the Flash Palette, (known to us as the Flash Color Case), which was one of the first products Sanz created in her own kitchen from 1984-1990.

How to Contour & Highlight Your Face in 5 Steps

By now you know that despite my "how-to" beauty reporting skills I can't follow my own advice, especially in the makeup department.  I've been fortunate enough to attend several artistry classes given by different cosmetic companies, but when it's just me and the mirror it turns into a battle against my makeup brushes.  To be honest, I don't like wearing a lot of makeup, but one thing I always wanted to learn, for on-camera purposes was how to sculpt my face.  Thanks to Makeup Forever Academy, I conquered it.  Here's the breakdown. In a semi-private class of about ten beauty bloggers, I clearly payed attention to the "Contouring and Highlighting" section.  I took notes and learned that while there are many areas you may be tempted to contour and highlight (cheekbones, hairline, nose, jawline, neck, eye creases and lip contours to name a few), you have to take several things into consideration when contouring:

  • face shape
  • eye shape
  • skin texture
  • bone structure

 

Apparently an oval face shape is the most flattering so the goal is to contour your face so it appears to be more oval.  Here's a step-by-step guide on how to contour your face.  Let's just say that once I began working with Makeup Forever's Sculpting Kit with the guidance of a makeup artist on site, I got it!

  1. Identify your face shape and figure out where you're going to contour with the goal of achieving an oval.
  2. Choose a contour shade that's one shade darker than your natural skin tone and a highlighter that's one shade lighter.
  3. Start up top at your hairline and work your way down to your cheek bones.  Blending is key.
  4. Apply the highlighter in the middle of your face, your T-Zone, down the bridge of your nose and on the very top, outer portions of your cheeks.  Remember, this will accentuate your face.
  5. Blend!

 

Tough Girls Wear Floral at Cynthia Rowley

Cynthia Rowley’s Spring/Summer collection was filled with colorful, floral pieces. To balance out the femininity and poufy dresses, the hair and makeup went in the opposite direction. “Tough” was one word that Lottie, lead makeup artist from Makeup Forever, used to describe the look. Despite the fact that the girls are wearing these clothes, they’re not to be messed with. While it seemed like the models weren’t wearing a lot of makeup, their faces were full of contoured shadow with the appropriate amount of shading. Lottie began with Makeup Forever’s Invisible Cover Foundation and contoured the cheeks with eye shadow in #76 and #98 (instead of using bronzer or face powder like you’d expect) to give the skin a flawless look. The key to the look however, was to create a shadow beneath the eyebrows. She used eye shadow #17 and #98 depending on the model’s skin tone. Their lips and lids were left bare with just a hint of lip balm.

Shon, the lead hair stylist, thought this girl should have a beautiful wave in her hair, but look natural with a “sweaty” front. He started by curling each model’s hair with a triple barrel curling iron in various sizes. To hold the waves, he combed them through and sprayed with Amika’s 2 in 1 Styling Agent. He then took the hair into sections and used Amika’s Curl Defining Cream to create the “greasy” effect. To soften the look and make it seem natural, he finished by finger combing the hair. Though everyone else at Fashion Week had the sweaty hair naturally, Shon’s tip to remake the hairstyle without looking like a hot mess is to use the Curl Defining Cream starting at the top of the head at the hairline as opposed to the front. The show was beautiful and the hair and makeup added an edge to the zig zag floral prints coming down the runway.

Racially Diverse Models Bring Individuality to Mara Hoffman

Beach chic sums up Mara Hoffman's Spring/Summer 2011 collection and the hair and makeup effortlessly complimented the style.  Fedoras, sunglasses, bright patterns, dewy skin and bohemian hair were spotted on the catwalk at Pier 59 studio. "Even though they're all wearing the same look, the model's are all so racially diverse, they bring their own individuality it," stated Lottie, Makeup Forever's lead makeup artist.  She kept it clean using Makeup Forever's HD Foundation and Sculpting Kit around the cheeks and left the lips natural.  The secret to a dewy complexion?  The beauty blender!

Watch the video below for Lottie's tips on how to use the egg shaped pink sponge to perfect it.

Three different hair 'do's were created on the 15 models by Martin-Christopher Harper for Redken and Cutler.  The inspiration: A woman on the Caymen Islands just coming from a leisurely day at the beach.  It was a look we can all relate to, very organic.  From texturized high buns to buns at the nape of the neck and loose waves all of the women had the same theme.  The key to mastering the beachy look is texture, texture, texture.  Try Cutler Volumizing Specializing Spray and mist it from your root to mid shaft and blow dry directly over your head from the front with your hands.

How to use the COVETED Beauty Blender (backstage video):

You're Invited Fashion Week Party

Makeup Forever, the official make up sponsor of this year’s Mercedes-Benz Fashion Week Swim in Miami, is finally letting the public in on an insider secret. To keep their sun-kissed glows looking flawless, the models in this year’s runway shows are sporting the line's the new Aqua Cream. It's waterproof, sweat-proof and melt-proof (basically life-saving) and can be used on the eyes, lips, and cheeks. Available in an array of 21 shades from neutral to eye-popping colors – it really works wonders combating the heat.

Tomorrow, Makeup Forever is hosting a “Smudge-Proof Your Summer Make Up” party that you can attend! Get free makeovers and emulate the make up looks of the models. Maybe you'll even catch a celebrity sighting while you’re there…

Deets...

Smudge-Proof Your Summer Make Up Party

Saturday, July 17th from 4:00 pm- 7:00 pm

Sephora South Beach

721 Collins Avenue

Miami Beach, FL 33139

No RSVP necessary