When Michael Todd, a professional actor and model met the founder of Scunci, Lewis Hendler, on a photo shoot their creative minds began to spin and a little over a year later Michael Todd Cosmetics was born.
"Because of my background in modeling and acting, I was always wearing makeup and unlike most men, I understand what works and what doesn't," Todd explains. "I wanted to develop something that would work for everyone."
With that goal in mind, he launched an Internet only department store on MichaelToddCosmetics.com, where consumers can choose from over 1,100 different products to find ones that suit their needs. The site displays a vast array of colors, textures and scents so there's something for everyone. You can even create your own customized palettes with your favorite lipsticks, blushes, eye shadows and cake eyeliners, making on-the-go touch ups very simple. Unlike other palettes I've seen, this one comes with a full sized mirror so you can actually see what you're doing.
If you're anything like me, you're probably skeptical about purchasing your makeup online without testing the colors on your hands first, but there is a 30 day money back, no questions asked return policy. I will tell you that I was fortunate enough to sample a ton of the shades (eyeshadows, cake eyeliners, lipsticks and an everything stick) and they're true to the photos. You can blend them out or deepen them to your liking.