Estee Lauder Introduces New Pure Color Lipgloss

What if there was a lip gloss that had the strong pigment of a lipstick, and the smooth application and luster of a gloss?  Estee Lauder’s new Pure Color Gloss has just that. I've always been a fan of Pure Gloss, which provides long-lasting color and hydration (minus the stickiness)! The new collection has a spectrum of 34 hues in shine, shimmer, or sparkle finishes so you can choose your desired look for any occasion.  It also features six colors created by Tom Pecheux, Estee Lauder’s Creative Makeup Director and beauty guru to the fashion world. As someone who has worked with countless celebrities, Pecheux’s custom colors are stylish and playful—and still classy reflecting the brand etiquette of Estee Lauder..

The new gloss is available at nationwide Estee Lauder counters and online for $18.