Today I’m featuring one of my closest friends in the beauty industry, Michelle who’s a beauty publicist. Michelle interned for me when I used to work in PR and then she helped me start up BeautySweetSpot.com and my whole freelance career. So it’s my pleasure to introduce her to you!
What college did you go to and what did you major in?
I went to Baruch College and majored in International Marketing & Trade.
How did you land your first job in PR?
I was actually working at the front desk at The Gym (yes that’s the actual name) while I was going to school. One day I was casually chatting with a guest about my major and how I wanted to explore different aspects of marketing. It turned out that I was actually talking to the President of a PR firm, who suggested I should check out public relations. She then invited me in for an interview the next day and I got the job! Since then I’ve been hooked.
What’s a typical day like for you?
Start off the day with a green tea latte from Starbucks; start up my Twitter, Facebook, newsfeed and dive right into work. There’s no such thing as a typical day but some of the things I do include coming up with creative pitches, meetings with clients, media, and industry leaders, research, admin work, coming up strategies, event planning, social media, create press releases and so much more. Jack of all trades.
What’s your favorite part of your job?
Since I was 12 years old and reading my sister’s old magazines from the 80’s (left behind in Greece when I was living there in the mid 90’s) I just knew I wanted to be a part of the beauty industry. I’m even a licensed cosmetologist and used to cut hair! My favorite part of the job is that I get to meet some really creative and motivated people in both beauty and fashion who inspire me and teach me something new everyday.








Happy New Year! Just yesterday I began kicking off the year back in my NYC apartment after spending two weeks relaxing at home in Jersey. It feels good to be back! Time to grind! Of course, I’m going to hit on some of my New Year’s resolutions in this post, but trust me, they affect you too!
Allow me to introduce you to Maura Lynch, the Senior Beauty Editor at one of your favorite shopping magazines, 





