Tag Archives: VIP pass to the industry

VIP Pass to the Industry: Beauty PR

Today I’m featuring one of my closest friends in the beauty industry, Michelle who’s a beauty publicist.  Michelle interned for me when I used to work in PR and then she helped me start up BeautySweetSpot.com and my whole freelance career.  So it’s my pleasure to introduce her to you!

What college did you go to and what did you major in?

I went to Baruch College and majored in International Marketing & Trade.

How did you land your first job in PR?

I was actually working at the front desk at The Gym (yes that’s the actual name) while I was going to school.  One day I was casually chatting with a guest about my major and how I wanted to explore different aspects of marketing.  It turned out that I was actually talking to the President of a PR firm, who suggested I should check out public relations.   She then invited me in for an interview the next day and I got the job!  Since then I’ve been hooked.

What’s a typical day like for you?

Start off the day with a green tea latte from Starbucks; start up my Twitter, Facebook, newsfeed and dive right into work.  There’s no such thing as a typical day but some of the things I do include coming up with creative pitches, meetings with clients, media, and industry leaders, research, admin work, coming up strategies, event planning, social media, create press releases and so much more.  Jack of all trades.

What’s your favorite part of your job?

Since I was 12 years old and reading my sister’s old  magazines from the 80’s (left behind in Greece when I was living there in the mid 90’s) I just knew I wanted to be a part of the beauty industry. I’m even a licensed cosmetologist and used to cut hair!  My favorite part of the job is that I get to meet some really creative and motivated people in both beauty and fashion who inspire me and teach me something new everyday.

What’s your least favorite?

VIP Pass to the Industry: Women’s Health

To kick off “VIP Pass to the Industry” in 2011 allow me to introduce you to Jill Percia, the Associate Beauty Editor of Women’s Health.  Jill formerly wrote for CosmoGirl and took a step into PR before landing the job at Women’s Health in October.  Check out what she has to say about her job and advice she has to give for those of you who want to get in.

1. What college did you go to and what did you major in?

I went to Fordham University and majored in Communications/Media Studies.

2. How did you land your first job edit?

I got my foot in the door by having an internship at CosmoGirl during my senior year of college. I first interned in reader services and spent the second semester in the beauty department – and fell in love! After graduation, I applied for (and got!) a reader services editor position there. I also assisted the editor-in-chief before finally snagging the assistant beauty and fitness editor spot almost three years later.

3. What’s a typical day like for you?

Crazy! In no particular order, a typical day will consist of: writing my stories, attending beauty launches around the city, opening countless packages filled with new products, testing said products, meeting with publicists for desksides, interviewing the most talented hairstylists, makeup artists, and derms in the biz, and brainstorming and researching ideas for future issues. There’s never a dull moment.

4. What’s your favorite part of your job?

I love the networking. Being around smart people who are passionate about beauty can be really inspiring. And I love being a part of a publication that empowers women to be strong and confident in so many aspects of their lives. And I’ll never complain about copious amounts of fragrance and lip gloss! It’s true what they say – if you love what you do, it’s never feels like work.

5. What’s your least favorite?

The New Year Brings the Best for BeautySweetSpot

Happy New Year!  Just yesterday I began kicking off the year back in my NYC apartment after spending two weeks relaxing at home in Jersey.  It feels good to be back!  Time to grind!  Of course, I’m going to hit on some of my New Year’s resolutions in this post, but trust me, they affect you too!

How you ask?  Because I write about my interests and passions and one of them is working out… this is my year for toning the booty (and the whole lower half for that matter)!  So of course you should expect to find some tips and tricks on how to get in the best shape for your body time from some top personal trainers on BeautySweetSpot.

Two very popular features from the past that will be reappearing in 2011 are “Man of the Week” and “VIP Pass to the Industry.”  For those of you who aren’t familiar, I used to feature a different man each week and give you a peek into their medicine cabinets and fantasies.  This year,

VIP Pass Inside the Industry: Lucky Magazine

Allow me to introduce you to Maura Lynch, the Senior Beauty Editor at one of your favorite shopping magazines, Lucky.  Maura’s been writing in the beauty industry since she graduated college when she landed a coveted position – working with Eva Chen at Teen Vogue.  ”It’s amazing how a lip gloss or perfume can lift someone’s mood. It’s more than just an aesthetic pleasure,” she comments.

Check out her interview for advice on how to get a job in editorial and to get a sneak peak of what life at Lucky is really like.

1. What college did you go to and what did you major in?

I went to Muhlenberg College—an amazing, tiny liberal arts school in Allentown Pennsylvania—and double-majored in English and Spanish. Originally, I wanted to do something more in the international studies realm (I love to travel, learn about different cultures, and study different languages), but after my freshman seminar with an extremely eccentric professor who specialized in Irish Literature, I knew I had to be an English major. Shout out to Dr. Rosenwasser!