Earlier this month I posted about Estee Lauder‘s BCA campaign with Elizabeth Hurley, which I really admire and hope you took part in. I just came across another fantastic BCA collaboration between Christina Applegate, a breast cancer survivor and founder of RightActionforWomen.com, and Gilt.com that you have to check out.
Tag Archives: Estee Lauder
Since it’s October, I’d like to kick off the month with a post dedicated to Breast Cancer Awareness. Last week I had the chance to join an online chat with Elizabeth Hurley, the Spokeswoman for Estee Lauder‘s 2011 BCA Campaign, “Together. Connect. Communicate. Conquer. For a Future Free of Breast Cancer.” She, along with the Estee Lauder brand are once again standing behind a powerful campaign that you can get involved in.
This week’s introduction is someone who’s pretty good a flirting! Meet Holly Bernesser, the PR Manager of Beauty Bank, which is a division of Estee Lauder. She works on brands like Flirt! Cosmetics (one of my favorite) and GoodSkin Labs. After being in PR for 4 1/2 years, she definitely has a lot of great insider advice.
How did you land your first job in PR?
During my last semester at Syracuse, our program took us down to New York for informational sessions at a variety of PR agencies in the city. Most of the agencies they took us to were large in size and had very corporate accounts on their roster. I was hell-bent on working in the Fashion or Beauty industries (I am a girly-girl after all!) so was most excited when they took us to Marina Maher Communications which is a PR Agency that specializes in marketing to woman and has big P&G Beauty Accounts like CoverGirl, Herbal Essences, Clairol and more. I networked with a few of the women who worked there, sent my resume and stayed in touch. I ended up landing a post grad internship that turned into a full time position after only a month, working on the MAX Factor and Secret accounts. It was a dream first job for a beauty junkie like me!
What’s a typical day like?
A typical day in PR? Is there such a thing? I always say I wear many hats in my position and it’s the truth! One day I can be working on a communications strategy for one brand, planning a celebrity launch event for another all while tweeting, posting on Facebook and writing our next YouTube video script for FLIRT! Cosmetics, the brand which I play “digital spokesperson” for! (Yes, I am the the “Flirt! It Girl” – you can follow me @FLIRTItGirl)
What’s your favorite part of your job?
We all experience nights whether restless or reckless that quickly turns into mornings where we wake up looking just a little less than alert. But as the story goes, when that alarm buzzes, it’s time to get up and hide our tired eyes. I got the scoop from Physicians Formula Celebrity Makeup Artist, Joanna Schlip, on how to look alert with a few makeup tricks.
1. Line the top of your eye three quarters of the way starting where the color of your eye begins and take it out to the spot where the crease in your eye ends. Creating a thick line on the top gives the illusion of fuller lashes, which opens the eye. Try Physicians Formula Eye Booster 2-in-1 Lash Boosting Eyeliner + Serum, $10.95.
2. Trace a soft, thin line underneath your lashes on the bottom of your eye. Make sure you avoid the inner rim. It will only make them appear smaller.
3. Smudge a highlighter or a shimmery eye shadow underneath your brow bone and place a tad in the inner corners of your eyes for an instant pick-me-up.
4. Fill in your brows from the arch to the outside of your eye to add lift. I like the Estee Lauder Artist’s Eye Pencil, $19.
5. Apply false lashes to the outer most corners of your peepers, curl them and add mascara.
And woo-la! Grab a grande non-fat latte with an extra shot of espresso and no one will ever know about your rough night.
What are your early morning pick-me-ups?
What if there was a lip gloss that had the strong pigment of a lipstick, and the smooth application and luster of a gloss? Estee Lauder’s new Pure Color Gloss has just that. I’ve always been a fan of Pure Gloss, which provides long-lasting color and hydration (minus the stickiness)!
The new collection has a spectrum of 34 hues in shine, shimmer, or sparkle finishes so you can choose your desired look for any occasion. It also features six colors created by Tom Pecheux, Estee Lauder’s Creative Makeup Director and beauty guru to the fashion world. As someone who has worked with countless celebrities, Pecheux’s custom colors are stylish and playful—and still classy reflecting the brand etiquette of Estee Lauder..
The new gloss is available at nationwide Estee Lauder counters and online for $18.
