The Canadian top model has been enlisted to design for Rachel Roy’s diffusion line, which will premiere this fall during New York Fashion Week and launch in October. The collection will include a pair of jeans, handbag and a cardigan.
“Fashion is something I grew up surrounded by, so now that I’m putting pen to paper the ideas are flying out,” Stam remarked. WWD reports that social media will play a big role in the launch of the collection. Flipcams and twit pics included.