Truth is most beauty brands are charitable. I can’t tell you how many pitches I receive about brands donating to different organizations for various causes, and while it’s wonderful (I believe they all should be donating), it’s not really news worth posting on BeautySweetSpot. Right? Well last week I got to experience the St. Jude Children’s Research Center in Memphis, TN, Lancome‘s charity of choice. This was something different.
For the past three years, Lancome partnered with St. Jude to create Genifique Day, celebrated on October 19th, $7 from the purchase of any size Genifique Youth Activating Concentrate will be donated to St. Jude.
While there we learned about St. Jude, watched Lancome give the teenage patients makeovers, toured the campus, and met a very special patient and her mother. There were no tears at St. Jude. No long faces of exhaustion or worry on the children’s parents either. Instead, it was filled with life, optimism and hope. It’s absolutely incredible to see that after all these children go through, at the end of the day, kids bounce back to be kids.
I came home from this trip feeling very connected to the cause, appreciating Lancome’s dedication beyond the donation and donating myself. You can donate here once or sign up monthly. The whole hospital is run on donations. I learned that it cost $1.8 million to run it daily and not a dime comes out of the families pockets, ensuring each child gets the best care despite financial backgrounds and health insurance plans.