Crest and Oral-B are presenting the 2010 “Breakthrough of the Year Award” in Los Angeles, CA this year and you can go!
One grand prize winner will be flown to LA with their BFF for the ultimate VIP experience including walking the white carpet and attending the awards show on August 15th. The package also includes a two nights hotel stay, ground and air transportation, and of course, the whole Crest and Oral-B White collection – totaling over $3,000.
In case you win…
Today’s sneak peak inside the industry feature’s one of my favorite beauty publicists, Jessica Goon, the Associate Vice President at 5WPR. She stared her career as a reporter for a daily newspaper, but has been “on the other side” for the past 6 years. Working with brands like Ted Gibson (Anne Hathaway‘s stylist), Decleor and Halo/Air Salt Spas, she never has a dull day. I first met Jess when I went freelance and she has been such an inspiration to me… now, allow her to inspire you!
1. How’d you break into the industry?
I was an English major with a focus on journalism in college and broke into the industry by working several internships in both PR and news. As a college senior when everyone else was checked out, I would go to classes in the morning, spend afternoons at lacrosse practice and then spend nights alternating between my college newspaper offices and my internship at the local daily newspaper. It was hard work, but prepared me for working in PR where you’re always multi-tasking, running from one place to another and writing on deadline.
2. What’s your favorite part of being in PR?
When all of the hard work comes together. In PR we spend months working on TV segments, magazine spreads and events for our clients and it can be stressful and sometimes discouraging. However, once you’re actually there in the TV studio for a taping or backstage at fashion week it all feels worth it.
3. What’s the worst?
Finding the time to get a pedicure.
4. If you could give advice to people trying to get into the industry today what would it be?
Scoring internships and working hard are a…
After a conversation with some of my girlfriends I discovered that bronzer was one of the top beauty products they couldn’t live without and observed that some of them weren’t even wearing the right shade for their skin tone. That being said, I decided to help them out by investigating the techniques on how to choose and apply the magic dust. Physician’s Formula Celebrity Makeup Artist Joanna Schlip gave me the scoop.
The Top 2 Golden Rules of Being A Golden Goddess:
1. Obviously our skin gets darker in the summer and lighter in the winter, which means you need to change your bronzer with the seasons. Always use a bronzer that’s two shades darker than your skin tone.
With her chiseled features and striking beauty, Naomi Watts can do no wrong in the hair department. I’m in awe of her fearlessness in experimenting! At the recent premiere of Salt, she once again failed to disappoint – showing off a flattering collarbone length bob with side-swept bangs.
While not all of us are blessed with Naomi’s chameleon-like abilities on the red carpet, anyone can achieve this modern look with the right styling tips and products. Stylist Robert Vetica made the length “a bit longer in front and slightly higher in back,” and first cut the bangs “long and blunt, then razored and texturized to about the bridge of the nose” to create a fresh and healthy appearance.
To get Naomi’s naturally fine strands looking smoother, Vetica applied Moroccanoil Light to her damp hair, which acts as a detangler and helps to fight frizz – without making it greasy. After blow drying,…
The heat wave in NYC is no joke right now. I can’t even wear anything on my face but mascara, eyeliner and a dab of cream blush if I have to wear makeup at all – but Rachel Bilson‘s makeup artist, Carol Shaw gave my friends at DailyMakeover the scoop on look cool despite the heat. Here are her tips:
Protect Your Skin
Keep your skin moist, healthy and protected with a foundation or tinted moisturizer that contains SPF. These skin savers will keep your skin protected and hydrated while evening out your skin with a beautiful flawless finish. Try: Lorac Anti-Aging SPF Breakthrough Performance Foundation. Don’t forget about your lips, they need to be nourished and protected too! Find a lipstick that’s creamy and moist with SPF and comes in great summer shades like coral, rose, pink and bronze.
Picture-Perfect with Powder
During the hot summer months we can get a little too shiny– powder helps your makeup stay-put,…